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.theguardian - 3 days ago

A book is being marketed with mayo-scented ink. Jealous? Me? | David Barnett

With the rise of TikTok and two-tier marketing budgets, something’s off in the world of publishing (and it’s not just the aroma)David Barnett is an author. His latest book is Withered HillFirst, a confession: I have not read Jennifer L Armentrout’s latest novel, The Primal of Blood and Bone. Nor have I sniffed it, or licked it. Which might be an odd thing to do, but for the fact that a special edition of the romantasy book has been released with garlic-infused ink.Armentrout is a hugely-successful “hybrid” author, both self- and traditionally published, and has made the New York Times bestseller list on numerous occasions. She writes in the currently insanely popular romantic fantasy market, and her new novel, the latest in a series, features vampire-analogy monsters called the Craven.David Barnett is the author of Withered Hill Continue reading...


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